Guide to Positano

"Positano's stunning visual appeal has long made it a favoured enclave of royalty, politicians, musicians and film stars, but there is no hint of snobbery to mar its delightful relaxed and discreet atmosphere."

Beloved by painters like Picasso, Positano is even prettier than a picture. A flurry of whitewashed and pastel-painted houses clasped to a dramatically steep cliff side, it's regarded as the Amalfi Coast's most photogenic town. For pure wow-factor it's certainly hard to beat. Stroll along its near vertical cobbled streets framed with Moorish-style dwellings and candy-coloured shops, and you may think you've wandered into a fairytale picture book. The only things telling you haven't are the people. A mecca for the jet-set and artists alike, Positano is firmly on the tourist trail, so don't expect it to be sleepy. The first must-do here is to explore its flower-filled lanes to experience their charm. On any street, you'll find smart boutiques purveying the town's signature brightly coloured fashions and leather sandals. Once you've melted some plastic, take a breather at a paveside bar terrace and soak up the gorgeous views over an ice-cold wine. And don't miss the striking, majolica-domed church with its elaborate interior and Byzantine Madonna, said to have been brought here by sailors caught in a storm. When you're not moseying around or sampling some of Positano's restaurants – there's everything from exclusive eateries to busy pizzerias here - catch some rays at the dark sand and shingle beach or head west to Fornillo beach. And end your day the Amalfi way, by relaxing over fresh pasta and succulent seafood at your favourite restaurant, perhaps followed by a visit to the open-air disco held here in summer. Day trip ideas are everywhere too. Take a boat to Capri or go see the stunning Villa Rufolo at Ravello. Or venture further to gasp at the remarkable, lava-covered ruins of Pompeii. Wherever you're travels here take you, you'll fall head over heels for this Italian gem.

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